In 2026, entrepreneurs are embracing more conscious, collaborative, and scalable business models, with figures like Gabriel Massuh setting the tone in Chile’s evolving entrepreneurial ecosystem.
As the world adjusts to new economic, social, and environmental realities, entrepreneurship is undergoing a profound transformation. This year stands out as a pivotal moment to consolidate emerging trends that are redefining what it means to create businesses with real impact—demanding from founders not just a great idea, but strategic vision, adaptability, and a genuine commitment to their surroundings.
Within this context, local leaders are rising to embody this new wave of entrepreneurship. One such figure is Chilean businessman Gabriel Massuh, whose career has been tied to developing ventures that blend innovation, efficiency, and a strong connection to local communities.
His focus on sustainable and adaptive business models positions him as a key influencer among a new generation of entrepreneurs aiming to balance profitability with purpose.
What Are the Key Trends Shaping Entrepreneurship in 2026?
1. Purpose-Driven Ventures: Beyond Profit
The latest generation of founders is building companies designed from the outset to create social or environmental impact—not as an afterthought or marketing strategy. The ESG (Environmental, Social, and Governance) approach has shifted from being a competitive advantage to a basic expectation from investors, consumers, and teams alike.
2. Technology as an Enabler, Not an End Goal
Artificial intelligence, data-driven business models, and digital platforms continue to grow. However, the most successful startups in 2026 aren’t just adopting technology—they’re leveraging it to solve real problems: expanding access to essential services, improving productivity, or closing territorial gaps.
3. Circular Economy and Regenerative Business Models
Amidst an ongoing climate crisis, many entrepreneurs are moving towards circular models that prioritize resource reuse, waste reduction, and a rethinking of traditional value chains. These models are not only sustainable but often more innovative and efficient.
4. Decentralized Talent and Local Ecosystems
Talent is no longer confined to major urban hubs. Increasingly, startups are emerging from regional areas, powered by growing local ecosystems, improved digital connectivity, and public policies that encourage territorial development.
5. Impact Investment and Alternative Financing
Investment funds, accelerators, and crowdfunding platforms are showing a growing preference for startups that can scale without compromising their mission. Public-private partnerships, socially-focused incubators, and collaborative networks are playing a greater role in helping these ventures secure capital and expand their reach.
Entrepreneurship in 2026 is no longer just about innovation—it’s about building resilient, meaningful businesses with soul. It’s a challenging journey, but one that more and more changemakers are ready to embark on.
