Do you want to make your YouTube videos rank higher in search? If so, you need to avoid making these harmful SEO mistakes. In this guide, we will discuss some of the most common errors that people make when trying to optimize their videos for Google. By avoiding these mistakes, you can help ensure that your videos are seen by more people and generate more traffic!
One of the most common mistakes people make when optimizing their YouTube videos is forgetting to add a description. Your video’s description is one of the first things that people will see when they find your video in a search, so it’s important to make sure that it is concise and keyword-rich. Without a description, people are less likely to click on your video, which could hurt your ranking in search results.
Not Optimizing the Title
Your video’s title is one of the most important elements of your video SEO. Your title should be keyword-rich and descriptive so that people know what your video is about before they even click on it. A lot of people make the mistake of not optimizing their titles, which can hurt their ranking in search results. Think about the YouTube videos that you click on compared to the ones that you don’t – everybody goes through this process.
Not Creating Transcripts
Another mistake that people make is not creating transcripts for their videos. Transcripts are important because they help YouTube understand what your video is about. They also give people the option to read the transcript instead of watching the video, which can be helpful for those who are hard of hearing or have difficulty understanding spoken English.
Forgetting Off-Page Metrics
In addition to on-page factors, there are also off-page factors that can affect your YouTube ranking. These include things like the number of views, likes, comments, and shares that your video gets. Engagement is important to YouTube, so if your video is getting a lot of engagement, it will likely rank higher than a video that isn’t getting much engagement.
If you’re not sure how to increase engagement on your videos, here are a few ideas:
- Use descriptive and keyword-rich titles
- Create custom thumbnails
- Optimize your tags
- Use annotations and cards
- Promote your videos on social media
- Respond to comments
Not Including a CTA
A CTA, or call-to-action, is something that you want your viewers to do after watching your video. This could be subscribing to your channel, visiting your website, or doing anything else that you want them to do. Your CTA should be short, sweet, and to the point.
If you don’t include a CTA, viewers may watch your video and then move on without taking any action. Including a CTA can help increase engagement and conversions from your videos. For example, you can encourage them to subscribe to your channel so they can see more videos like the one they just watched.
Not Asking for Help
What if you don’t have the right skills within the business to optimize videos for SEO? That’s fine, there are plenty of SEO specialists out there that can help you; you don’t have to go at it alone. It’s better to ask for assistance than to make common mistakes that could potentially hurt your video ranking. Why run the risk of poor performance when you can work with experts who know how to get it right time after time?