Publicity can be a positive or a negative thing. You almost always want good publicity in business because it boosts your brand image. Positive publicity and negative publicity in public relations will be discussed in this article.
What you need to know from positive PR
Positive PR has the purpose of influencing your customers’ perceptions of the direction in which your company is going and how they can trust you to satisfy their needs. Through positive PR, you can increase the number of people interested in your company.
According to a PR agency, positive PR helps bring audiences to your company or industry by sharing the story behind your company. These audiences are captivated to learn more about your organisation. Investing in positive PR will put the spotlight on how good your company is.
Here is an example of positive publicity
Generally speaking, media exposure with a positive and captivating story can be regarded as a simple example of positive PR practices. Being a new company, you may have a difficult time grabbing attention. As a way to gain awareness, you will have to work with another platform to obtain a wider audience and help spread the news about your business.
A good relationship with the media can go a long way in generating positive publicity for your business. If you are a tech company, for example, it would be a good idea to ask your technology PR agency to establish a connection with the media. After the agency establishes a connection with the media, they can put forward the story of how your tech company can solve real-world problems with your products once the journalist who will cover the story agrees with the pitch.
This will result in your company being able to appear in the media as a result of what you have done. The exposure from this type of event can be one of the best ways for your business to get the attention it needs, and to gain more customers.
And what is negative publicity?
Negative publicity or PR is something you need to avoid at all costs when running a business. Poor publicity will damage your business’ reputation. Negative publicity, in short, makes people steer clear of your business because they take the opinion that you are not a good company.
Negative publicity is when your company’s reputation is tainted by things like sexism, racism, and inauthenticity. They can either be caused by your content or by happenings within your organisation that became public.
Because of this, you need your communications agency to make sure that your communication strategy does not appear tone deaf in the eyes of the public.
In addition, if your business has received negative publicity, you should ask the agency to help you turn it around.
The key takeaways
Getting publicity for your business is essential. Publicity can help spread awareness regarding your brand. By getting positive publicity, your brand is more likely to reach more people. Positive publicity can also enhance the general image of your brand.
On the other hand, you want to avoid negative publicity as much as possible. Negative publicity can tarnish the reputation of your brand unless you know how to turn it around.