The definition of fashion changes based on context; In 1991, designer Christian Lacroix said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.
The 21st century has been a significant inspiration for many current trends, such as lean fabrics and body-conscious silhouettes. The era of rebranding and restyling oneself can be attributed to this era and social media. Many designers have used social media platforms like Instagram and Facebook as a form of advertisement for their brands. And to learn more about how fashion is evolving in 2021 and will continue to evolve, we spoke to the MandM Direct team about it.
With the use of technology, fashion brands are becoming more tech-savvy than ever before; Chris Morton, CEO at tech company Shop Direct said, “Our tech expertise enables us to create highly personalized customer experiences. Our accessibility and speed, combined with the ability to offer products across multiple channels, puts us in a unique position to meet complex consumer demands.”
Embracing technology, fashion brands are using it to promote their brand by utilizing social media platforms. Amazon is one of the major companies using this marketing strategy; Amazon recently announced plans for Amazon Wardrobe, which will allow users to try out clothing before buying them. Amazon also added Amazon Prime Video streaming service so that customers can watch its original programmes on-demand via Prime Music’s streaming platform.
The technological advancement is limited to Amazon, but other fashion brands have jumped onto this bandwagon. Kate Spade partnered up with Google Home while Tommy Hilfiger teamed up with Amazon Alexa and Apple Music.
With the introduction of e-commerce, fashion brands like Asos and Net-a-Porter offer the consumer a wide range of products as well as delivery services to their doorstep; this is why 75% of people buy clothes online now; The MaCintosh Group said that “The MaCintosh Group forecasts that sales through international websites will grow by around 21 per cent in 2017.”
It has been predicted that 2021 will be filled with plenty of fashion trends. We can see how designers are already recreating new designs for fabrics using technology, different silhouettes for women’s wear, stand-alone men’s wear lines etc. It is expected that clothing will become more comfortable for the user and more fitted to the user’s body shape. The use of smart, functional materials is expected to grow with embedded sensors able to monitor system performance, clothing type etc.
The fashion industry has already made some significant changes recently with the rise of social media platforms like Instagram and Facebook as a form of advertisement for brands.
With this increasing influence on the world’s population, many fashion designers are beginning to change their designs to keep up with these ever-changing trends by creating new shapes, silhouettes etc. It is predicted that there will still be a significant focus on recreating designs using technology which leads us to another prediction; 2021 will have even more technological advancements in the fashion industry. This could come in the way of smart, functional materials with embedded sensors to monitor system performance or even clothing type.
Major changes are being made in the fashion world, with many new trends emerging every year. Many designers use social media platforms, including Instagram and Facebook, as a form of advertisement for their brand. It is expected that 2021 will be more focused on technological advancements in the fashion industry. With all these predictions, it can be said that 2021 will be filled with different trends and styles within the fashion world.
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