Social media platforms are growing their audiences and making user-friendly editing tools more accessible. If you’re looking to grow your business or employer brand, video content can be a powerful tool—but it isn’t as simple as tossing together a few clips on Instagram. In this post, are some of the best ways to use video tech and services for corporate sales so that you can bring in new customers and keep existing ones happy!
Explainers are short videos that explain a product or service. They are used to help customers understand your product or service and are also great for helping them understand your brand.
Explainers can help customers learn how a product works and what it does for them. For example, if you sell food delivery services, an explainer video could show people how easy it is to order pizza online from you and have it delivered in just 30 minutes! Explainers can also help explain the benefits of using a particular service over another option available on the market—for example, explaining why a customer should choose your company over another pizza delivery company when ordering pizza online.
Explainer videos can also effectively show prospective clients who may not know much about your business why they should hire you instead of someone else. By using an explainer video as part of a sales pitch, potential clients will have all their questions answered before they even get in touch with you!
Testimonials are a great way to show your product in action. A common practice is to have a customer speak directly into the camera about how they were able to use your product successfully. This type of testimonial can work well for companies that sell products or services that solve problems, such as software programs for businesses or e-commerce websites for consumers.
However, offer a service that does not require much explanation from the customer. It may be more effective to have an employee speak about how he or she uses your service at work each day. The benefit of this approach is that it will resonate better with potential clients looking for professional services like yours but who don’t know much about them yet!
Recruiting and HR Videos
There are a few different ways you can use video to attract candidates. You can create a video that focuses on your company culture, as this will help you appeal to the type of people who want to work in a place with an exciting and positive environment. Suppose you’re trying to reach out to high-profile candidates. In that case, it’s helpful if you have videos showing off the perks of working at your own company, like free lunches and healthy benefits packages.
You can also use video when hiring remote employees by showing off their office space or highlighting what makes their location so great (such as its proximity to public transportation). These kinds of videos must be well-made so they don’t turn off potential employees—make sure there aren’t any distracting noises or other visual distractions too!
You can use video to show what your company is about and how it’s valued. Show the team, customers, and products. You can also show what the company culture is like by giving a behind-the-scenes look at who works there and why they do.
It’s clear that video content has a lot of uses for sales teams, but it can also be used for other purposes. You might want video tech and services for corporate sales in recruiting, HR, or leadership videos. The important thing is to make sure your goal is clear before you start the video project.